Embark Essential Elements

FRESH DOG FOOD

Made to order

From our kitchen to your dog's bowl

How it works

1.

Tell us about your dog

Weight, activity, sensitivities.

2.

We build their meals

Balanced through rotation, tailored where needed.

3.

Delivered fortnightly

Freshly made, portioned, ready to serve.

new to fresh feeding raw dog food starting

Are you new to fresh feeding?

Let's begin gently.

Made for your dog
- not the average.

No two dogs are the same -
so why feed them like they are?

We give you the flexibility to shape your dog's meal around what works for them.

Whether you're managing sensitivities,
preferences, or simply refining their diet

- we build around your dog.

Order Embark Essential Elements

Ingredients

Learn what goes into each meal.

Real food explained.

Muscle Meat

Raw heart meat chunks embark raw pantry

Non-Secreting Organs

Secreting_organ_Liver-embark raw pantry

Secreting Organs

Turkey_neck_RMB-embark raw pantry

Edible Bones

Fish + Eggs

vegetables carrot spinach broccoli embark raw pantry

Vegetable + Fruit

Sunflower_seeds-Embark raw pantry

Functional Extra's

Frequently asked questions

What is Embark Essential Elements?

Embark Essential Elements is our fresh, made-to-order raw dog food range.

Each meal is built using human-grade ingredients, thoughtfully combined to deliver real nutrition through rotational variety.

Every batch includes:

  • Muscle meat
  • Secreting organs
  • Functional organs (like heart)
  • Edible bone
  • Fresh vegetables & whole food inclusions

No fillers. No synthetic premixes. Just real food you can see.


What do you mean by rotational variety?

We rotate recipes each week using different proteins and ingredients.

This mimics how dogs would naturally eat—varied, not identical meals every day—supporting:

  • Gut health
  • Nutrient diversity
  • Reduced risk of sensitivities developing

Over time, your dog receives a broad spectrum of nutrients rather than relying on a single formula.

Is each meal "complete and balanced"?

We formulate our meals in weekly sets, not as identical single meals.


This means ingredients vary day to day, but are designed to balance across the week—delivering a natural spread of nutrients through whole foods rather than repeating the same formula every meal.


Each recipe is also run through our internal formulation framework, ensuring that no meal exceeds the safe upper limits established by the Association of American Feed Control Officials.


This approach:

  • Reflects how dogs would eat in nature
  • Supports nutrient diversity and gut health
  • Prioritises real food bioavailability over synthetic balancing


It’s not about making every bowl identical—it’s about creating balance over time.

Are your ingredients really human grade?

Yes—every ingredient we use is 100% human grade.


That means:

  • Sourced from facilities approved for human consumption
  • No feed-grade meats or by-products
  • No rendered ingredients


If you wouldn’t eat it, we won’t feed it.

Do you customise for allergies or sensitivities?

Yes.


You can request ingredient exclusions and substitutions, making this suitable for dogs with:

  • Allergies
  • Sensitivities
  • Digestive issues


We also offer guidance for elimination-style feeding if needed.

What if my dog is new to raw?

We’ve designed this to be approachable.


You can:

  • Start with partial feeding (25%–50%)
  • Transition gradually at your dog’s pace
  • Use our lightly cooked transition options if needed


We guide you through the process—no guesswork required.

How much should i feed my dog?

As a general guide for an adult dog at a healthy weight to maintain:

  • Inactive dogs: ~2% of body weight
  • Moderate activity: ~2.5%
  • Active dogs: ~3%

We have developed a calculator to assist you determining the daily portions best suited to your dog's healthy weight.


We portion everything for you in 50g increments, so your meals arrive ready to serve.

How are meals portioned and packaged?

Each meal is:

  • Individually portioned based on your dog
  • Packed in durable, recyclable containers
  • Clearly labelled for easy feeding


No weighing. No prep. Just defrost and serve.

We portion everything for you in 50g increments, so your meals arrive ready to serve.

Can i choose my protein or ingredients?

With Essential Elements, recipes are pre-designed and rotated to ensure nutritional diversity.


If you’re after full control over every ingredient, our Precision Elements (custom meals) range is designed for that and coming soon.

Do you use minced or processed meat?

No.


We use chunky, visible cuts of real food—not heavily processed mince.


This supports:

  • Dental engagement
  • Digestive function
  • Transparency (you can see exactly what’s in the bowl)

How is the food stored and delivered?

  • Delivered frozen to maintain freshness
  • Fortnightly delivery schedule
  • Stored in your freezer, then thawed as needed


Your meals are made fresh, then frozen—not stored long-term before dispatch.

Where do you deliver?

We currently deliver across selected areas in NSW and QLD.


Delivery is:

  • Scheduled fortnightly for NSW
  • Every 10 weeks for QLD
  • Handled in-house (NSW) or via trusted partners (QLD)

You’ll see available delivery options at checkout.

Why choose Embark over other brands?

Because we do things differently:

  • Small batch, made to order (not mass produced)
  • Visible, whole ingredients (no mystery blends)
  • Customisable for sensitivities
  • Rotational nutrition model
  • Human-grade sourcing only
  • Small Australian, dog loving, family owned and operated business.

We’re not trying to mimic kibble—we’re returning to real food.

What results can I expect?

While every dog is different, many owners notice:

  • Improved coat condition
  • Better digestion
  • Smaller, firmer stools
  • Increased energy and vitality
  • Eagerness for meal time


What goes in the bowl shows up in the work.

Do you offer subscriptions?

Yes—our subscription options are designed around your delivery cycle.


This ensures:

  • You never miss a delivery
  • Your dog stays consistent
  • You can adjust anytime

Can I mix this with other food?

Absolutely.


You can:

  • Feed 100% Embark
  • Mix with kibble or cooked food
  • Use as a topper


Even small changes can make a meaningful difference.