Welcome to Fresh Feeding

Welcome to a New Way of Feeding - Fresh, Real, Intentional

If you're here, it's because you care deeply about what goes into your dog's bowl. Fresh feeding isn't a trend - it's a return to simple, real nourishment. We're here to help you make the switch confidently, one bowl at a time.

Start Your Dog's Fresh Journey

Why Fresh Feeding Matters

Because They Deserve the Same Quality You Expect for Yourself.

Fresh feeding is about
Transparency
Integrity
Nutrition
High quality nutrition that actually serves your dog's body, not fillers or by-products.

Our meals are made from human-grade, Australian ingredients you can see, smell, and recognise. When you feed fresh, you're not just nourishing your dog - you're supporting their long-term wellbeing, energy, digestion and joy!

Transitioning Made Simple

Small Steps. Big Difference

Every dog is unique, and their transition should be too.

We recommend a gradual introduction over 7-10 days, starting with 25% Embark Raw Pantry and 75% of their current food, then increasing fresh food every few days.

Slow transitions allow your dog's digestive system to adjust gently, ensuring a smooth and positive experience.

  • Day 1 - 3 | 25%

    Start with swapping 25% of their meal with Embark Raw Pantry

  • Day 4 - 6 | 50%

    Swap 50% of their current meal with Embark Raw Pantry

  • Day 7 - 9 | 75%

    Swap 75% of their current meal with Embark Raw Pantry

  • Day 10 | 100%

    Your dog should have transitioned to 100% Embark Raw Pantry

Real Food. Real Results

What to Expect

As your dog adjusts, you may notice some positive changes:

  • Shinier coat and healthier skin
  • Smaller, firmer stools
  • Improved energy and alertness
  • Excitement at mealtimes
  • Balanced weight and better digestion

Every fresh bowl builds a stronger, happier companion.

Our Simple, Supported Way to Begin

Embark's Fresh Start Method

We've made it easy to start with our Fresh Start Pack - thoughtfully portioned meals designed for smooth transitioning and discovery.

Each pack includes guidance on serving size, storage and rotation, so you can feed with confidence.

And if you're every unsure, our team is always here to help.

Explore the Fresh Start Pack

Troubleshooting During Transition

Because Every Dog Adjusts Differently

Fresh feeding is a positive change, but just like us, dogs may take a little time to adapt to new ingredients and textures. Most adjustments are mild and temporary - here's what you might notice and how to help.

  • Softer Stools

    This can happen as your dog's digestive enzymes rebalance. Slow the transition and add a spoonful of cooked pumpkin or plain boiled chicken to meals for gentle fibre support.

  • Decreased Thirst

    Fresh food naturally contains more moisture, which supports hydration - you may see your dog drink a little less water overall.

  • Detox Signs

    Occassionally, mild tear staining or a slight odour shift may occur as the body eliminated built-up waste from processed foods.
    This passes quickly.

  • Eager Appetite

    Occassionally, dogs may vomit a small amount of yellow bile between meals. These "hunger pukes" occur as their metabolism adjusts to a fresher, lighter diet - free from fillers. This can be reduced by splitting daily portions into two meals, or by offering a small snack such as a piece of boiled chicken or a small spoonful of Embark before bedtime.

  • Fussy Eating

    Some dogs may be cautious with richer ingredients they're unfamiliar with, such as organ meats. These are incredibly nutrient-dense and vital for balance - think of them as nature's multivitamin. Cooking the meal gently, adding a few drops of warm water or bone broth to enhance aroma will often entice them to eat. Most dogs begin accepting these components once they recognise them as food. Consitency and gentle encouragement are key.

When to Reach Out

If your dog's stools remain loose beyond 7-10 days, or if they seem uncomfortable or lethargic, pause increasing the fresh portion and contact us. Our nutritionist-guided team can help personalise your dog's transition and get them back on track.

FAQ

Can I mix fresh meals with kibble?

Yes. Transitioning gradually by mixing is ideal.

How long do Embark Meals last?

Our meals are frozen for freshness. Store frozen for up to 3 months, and once thawed, use within 2 days.

My dog's stools are loose during the transition - is this normal?

It can be, yes. Soft or slightly loose stools are common as your dog's system adjusts to the higher moisture and nutrient density of fresh food. This usually settles within a few days.

To support a smooth transition:

  • Introduce fresh meals gradually over 7-10 days
  • Keep portions consistent and avoid additional treats
  • Ensure fresh, clean water is always available.

If stools remain loose beyond a week, pause increasing the fresh portion or reach out to us - our nutritionist-guided team can help you tailor the transition for your dog's needs.

What if my dog has intolerances or sensitivities?

We offer customisation in our meals. If your dog has an allergy, sensitivity or intolerance to a certain protein source, simply note this as a "requested exclusion" during check out and we will ensure this is excluded from all future meals.

Every ingredient is listed clearly, so you always know what's in your dog's bowl.

Ready to Begin Their Fresh Journey

Nourishment made simple, honesty, and made-to-order.

Start today and see the difference quality makes - because when quality matters as much as they do, it's time to Embark.

Order Your First Fresh Meal Pack